The health and
fitness industry in general has performed well over the past 5 years,
experiencing steady growth of around 2-3% per annum, and benefiting from an
increased awareness of fitness as an essential component of a healthy lifestyle.
AMA’s new report focuses on developments in health clubs and fitness equipment to assess the sector from both
viewpoints.
The UK health and
fitness club market continued its steady expansion throughout 2015 with a
significant increase in the number of fitness facilities - performance was
primarily driven by the low cost sector with the key operators progressing with
significant development programmes. As competition in the low cost sector has
increased, larger operators have often taken multiple gyms in urban areas to
secure their customer base, and fee structures among many health club chains have been adapted to align with budget club operators.
Additional services that most gyms are now providing for their members include
specific exercise classes, as well as personalised advice on nutrition and
diet. The higher end of the market, which incorporates country club and spa
facilities, has also proven to be resilient.
The UK fitness equipment sector is expected to reach a
value of over £400m by the end of 2016. Sales of fitness and exercise equipment
have risen in line with the improving state of the UK economy, which has led to
higher spending by both consumers and operators of commercial gyms, such as
hotels and leisure management contractors. Recent growth has also been driven
by the booming low-cost/budget gym sector, and the corresponding increase in
demand for fitness equipment. This trend is expected to continue in the
short-term, and should support increased demand over the next few years.
Innovation is key to growth within both the home and
commercial fitness equipment markets, and demand is highly susceptible to new
trends and ‘fitness crazes’. Recent examples of trends driving the market
include HIIT (High Intensity Interval Training), Zumba classes and use of
Vibration Plate equipment. More recently, there have been moves towards
equipment that can replicate the feeling and sensation of exercising outdoors,
as well as products geared towards training in groups. New digital-based
equipment offering tracking and analytics features, that may in some cases be
synchronized with consumers’ own devices such as smartphones, tablets and sport
wearables via apps, are also growing.
The fitness equipment sector is relatively mature, with
many well-established leading suppliers. As a result, the market features a
number of well-known brands, although in recent years the growth of lower-cost
imports has eroded their position.
“The outlook for both
of these markets is good, with modest growth forecast in the medium term,
driven by ongoing refurbishment programmes and expansion in the budget sector” said Andrew Hartley,
Director of AMA Research. “The health club market
is expected to remain in a state of flux as low-cost health clubs continue to
gain market share from established medium segment health clubs, leading to
lower revenue fees across the industry, while the outlook for the commercial fitness equipment market in
the short to medium term is for growth of 1-2% per annum.”
Although the current expansion and investment programmes
pursued by many leading health and fitness club operators suggests demand for
equipment will rise, a number of towns and cities are saturated in terms of
health and fitness establishments and significant growth is unlikely. The
future direction of the commercial fitness equipment market is also likely to
depend upon how well low-cost and budget gyms continue to develop their
presence. At present, this sector accounts for just 5% of the UK’s total number
of gyms and health clubs, so there is scope for growth - especially if the
economic situation deteriorates as a result of the Brexit vote and consumers
reign in spending on non-essentials.
The outlook for the home fitness
equipment is also for moderate growth over the next couple of years, although
demand may experience a decrease towards the end of the decade. Reasons for
this are likely to include continued growth in the low-cost/budget gyms sector,
as well as the fact that a significant proportion of the population are
unlikely to have the space to fit larger equipment such as treadmills into
their properties. Market prospects may also be hindered by the fact that more people
appear to favour exercise as part of a social gathering and the popularity of
outdoor forms of exercise and the growth of running and cycling clubs. By 2020,
the market value is expected to reach £420m, representing an increase of around
6% from 2015 levels, and equates to around 1.2% growth per annum on average.
The ‘Health & Fitness Market Report – Focus
on Clubs and Equipment - UK 2016-2020 Analysis’ report is published by AMA
Research, a leading provider of market research and consultancy services within
the construction and home improvement markets. The report is available now and
can be ordered online at www.amaresearch.co.uk or
by calling 01242 235724.