The UK wood floorcoverings market has
a high level of import penetration, and is therefore highly susceptible to
fluctuations in exchange rates. As such, it was impacted by the downward
movement of Sterling following the 2016 Referendum. Prior to this, the market
had been showing good growth, increasing by 6% between 2013 and 2015. While signs
at the start of 2016 were positive, the climate of uncertainty surrounding the
Brexit issue and the competition from LVT meant that growth for 2016 slowed to
1%. Estimates for 2017 show value growth of around 1-2%.
Wood floorcoverings are now marginally the second largest
floorcoverings sector in the UK, currently accounting for an estimated 16% of
the market in value terms, a share which has fallen only slightly since it
peaked at 17-18% in the 2004-07 period. The main competition has been the vinyl
sector with increasing popularity of LVT in both domestic and contract
providing significant competition for some wood floorcoverings products.
Market trends have generally been positive since 2011,
with growth strengthening until 2016, buoyed by rising consumer confidence as
the economy improved and by improvement in the housebuilding and wider
construction sectors. However, as in other market sectors, there was
considerable variation between the performances of individual suppliers,
together with strong competition from other smooth flooring products. Design
trends have seen the increased use of greater colour variations and mixed plank
sizes to allow bespoke flooring installations, but also the use of texture and
embossing to replicate features such as knots, “distressing” and antique
floors.
Domestic DIY installations of wood flooring are still
below pre-recession levels and seem unlikely to improve in the short to medium
term, as major DIY multiples carry out significant restructuring programmes in
the face of consumer reluctance to carry out their own home improvement tasks. At
the same time, the contract sector is now suffering from the uncertainty in
business confidence, particularly in the commercial office and retail sectors.
Laminate, the largest product category in this sector,
continues to be a strong driver of growth in the overall wood floorcoverings
market and it has become an increasingly popular choice in the
commercial/contract sector. Value added products with useful additional
features, such as non-slip and water-resistant or waterproof flooring, have
also helped stimulate demand. Sales of laminate are likely to continue to grow
by an additional 2% in 2017.
The solid and engineered woods sector has been slightly
more volatile than laminate, and has seen slowing growth of 1% in 2016 with similar
growth estimated for 2017, while the market for accessories, such as underlay,
edging strips, glues, jointing strips, is not forecast to grow significantly in
2017.
The rationalisation of production facilities away from
the UK to lower cost countries by larger global players has been a critical
factor in the increasing role of imports to the UK market. The percentage share
of imports from the EU has risen significantly, from 45% in 2011 to 56% in
2016, while imports from Asia have fallen from 51% to 41% in that period.
Jane Tarver of AMA Research
commented:
“The wood floorcoverings sector is
forecast to show annual gains of around 2-3% in the period to 2021. Forecasting
is difficult at present, with the Sterling exchange rates likely to have more
impact into the medium-term than has previously been the case. Increased import
costs will have a greater impact on margins and many suppliers may be forced to
pass on these increased costs. However, value growth is also likely to be
stimulated by increase demand for FSC and PEFC certified timbers as
environmental considerations become more prominent in the specification
process.”.
The housebuilding sector of the construction industry is
a key driver of demand for wood floorcoverings and current forecasts indicate
more modest annual rates of growth for completions of 2-5% between 2017 and
2021. The medium-term outlook for the non-residential sector is for only modest
improvement to 2018, followed by annual growth rates of 2-3% to 2021, based on
indications of slowing growth rates for new orders throughout 2016, together
with an element of uncertainty that is affecting business confidence and
investment levels.
The ‘Wood and
Laminate Floorcoverings Market Report – UK 2017-2021 Analysis’ report is
published by AMA Research, a leading provider of market research and
consultancy services with over 25 years’ experience within the construction and
home improvement markets. The report is available now and can be ordered online
at www.amaresearch.co.uk or by calling 01242
235724.