The UK domestic kitchen furniture market has grown
steadily in recent years and particularly in 2015/2016 with value growth in the
past two years reaching 5% per annum. There is also evidence of volume growth
during this period. The kitchen furniture market is at the mature stage of its
product lifecycle, with replacement sales accounting for almost 80% of sales, a
share which had increased steadily in the past, but has remained stable in
recent years.
The kitchen furniture market comprises furniture,
worktops and sinks, and it is estimated that furniture accounts for almost 80%
of the market in value terms. The shares have been static in recent years,
although worktops had gained market share before the recession affected the
market, driven by the trend towards higher value products in this sector. Rigid kitchens are now the norm, and
are increasing their share of the market.
The blurring of the distinction between the kitchen and
dining room is a major factor affecting this market, with less formality in the
home and a move towards open plan living, facilitating socialising,
entertaining and relaxing, as well as the normal cooking and washing up
activities. This move away from a functional form has meant that accessory
suppliers have had to develop added value, innovative storage solutions.
In terms of trends, curved cabinetry, soft-closing
drawers, handle-less doors, open display shelving, sophisticated lighting and
additional electrical appliances are increasing in popularity. High gloss
finishes, stainless steel, frosted glass, wood and metallic finishes are all
still popular, with combinations of materials frequently used to add interest,
however, there are signs that softer finishes are growing in popularity.
An increasing number of manufacturers are offering units
to suit the needs of elderly or infirm customers and this trend is likely to
continue as the proportion of the UK population in older age groups increases. Multi-functional
sinks are widely available, with a range of different features, such as
strainer and draining bowls in varying depths, a variety of chopping boards and
larger sinks, helping to underpin the value of the sinks market. In addition, technological
developments in the tap sector, such as pull-out spray taps and water
filtration systems, have also added value to the market, along with the growth
in popularity of waste disposal units.
Forecasts for the next 2-3 years have been downgraded as
a result of the ‘Brexit’ vote, which is likely to lead to slower growth in the
UK economy, price increases for imported raw materials and less confidence
amongst consumers.
“The domestic kitchen
furniture market is forecast to show more moderate annual growth in the next
few years of around 3%, before returning to stronger growth in 2020 and 2021” said Fiona Watts of
AMA Research. “In the short-term margins
are likely to be squeezed further, particularly by the increasing cost of
imported raw materials, such as chipboard, as well as metal components, such as
aluminium and steel, while energy costs have also started to rise again,
although they have been subject to some volatility in recent years.”
Higher levels of new build in both the private and public
housing sectors are expected to support growth in the kitchen market, however,
the high proportion of flats and smaller houses may impact on the average value
of kitchen furniture installed in this sector. Whilst the use of kitchen pods
in the domestic environment remains low at present, particularly in comparison
to bathroom pods, off-site manufacturing of key construction components is
increasing and this may support the wider use of kitchen pods in the social
housing sector in the longer term and possibly in the flats and apartments
sector. The sale of kitchens with installation included is also likely to
continue to increase, since IKEA, B & Q, Wickes and Homebase are among the
companies now promoting this service strongly.
The ‘Domestic
Kitchen Furniture Market Report – UK 2017-2021 Analysis’ report is
published by AMA Research, a leading provider of market research and
consultancy services within the construction and home improvement markets. The
report is available now and can be ordered online at www.amaresearch.co.uk or by calling 01242
235724.