The UK market for bathroom and kitchen PODs
market was estimated to have grown by 4% in 2017, in terms of the volume of POD
installations. The market also saw an 8% increase in value, which can partly be
attributed to higher prices for steel and GRP resin being passed on. There has
also been some growth in demand for higher specification PODs in the luxury
apartment and upmarket hotel sectors, which has contributed towards value
growth.
Overall demand for PODs has been driven by a combination
of factors; including demand for design standardisation and fast-track
construction; ongoing key skills shortages; growth in the number of sites where
there is restricted space; and increasing demand in the main end-user markets.
The key sectors where PODs are used are; purpose-built student accommodation
(PBSA), hotels and apartment blocks. Between them, these three sectors account
for over 80% of installations, while the remainder of the market is split
between hospitals, care homes, MoD accommodation and custodial buildings.
The largest area of demand for bathroom and kitchen PODs
is in purpose-built student accommodation in medium-high rise steel and
concrete mainframe buildings. In the hotel industry, clients will often specify
offsite building methods to achieve fast turnarounds to enable occupation as
quick as possible, and for many of the major hotel brands, a need for high
levels of standardisation in design is also important. In the apartments
sector, there has been extensive use of bathroom and kitchen PODs on both
social housing and luxury, high-rise developments.
By value, PODs manufactured from either glass reinforced
plastic or composite (GRP) account for the largest share of the market, closely
followed by steel frame, while concrete and other materials, such as timber,
account for lower shares. GRP PODs are mostly used in PBSA and budget hotel
rooms, while in higher specification developments concrete or steel PODs are
typically preferred.
Kitchen PODs account for less than 10% of the market, the
core application being multi-occupancy residences such as purpose-built student
accommodation, holiday resorts, military barracks and apartment blocks. Other
areas of application include permanent and temporary use at hospital sites and
as temporary stand-alone modules for large-scale events.
Over the next five years, it is anticipated demand for
PODs could grow steadily at a rate of 4-5% per year, there being reasonably
strong construction pipelines in key end use sectors, although the uncertainty
surrounding the Brexit negotiations may have some negative impact on demand. On
the other hand, associated skills shortages may also lead to an increase in
demand for offsite solutions and contribute towards growth in the PODs sector.
The urgent need for more affordable and rented housing in
London and other major urban areas is expected to continue to drive demand for
fast-build apartment blocks, while the hotel sector in London and other major
cities should continue to provide impetus for growth in demand for bathroom
PODs in the medium term, although a substantial proportion of schemes will be conversions.
Despite a high level of PBSA development in some cities,
such as Leeds and Manchester, a relatively large
proportion of student halls built in the 1960s/1970s are now reaching their end
of life and in need of redevelopment. There also remains an ongoing shortage of
high quality accommodation in many cities, suggesting there is still an urgent
need for PBSA, and predicted strong future build levels in this sector should
continue to drive demand for PODs.
The ‘Bathroom and Kitchen
PODs Market Report – UK 2018-2022’ report is available
now and can be ordered online at www.amaresearch.co.uk or by calling 01242
235724.