UK market for Bathroom Installation Frames & Systems sees 7% growth

There has been a growing demand for bathroom installation frames since they were first introduced over a decade ago. In 2015, the installation frames and systems market increased by around 7% by value, compared to 2014, having seen a notable increase since 2013. It is generally now considered that in order to ensure a secure fixing, wall-hung sanitaryware should be supported by an installation frame.

The WC frames sector (including concealed cisterns and flushing controls) dominates the installation frames and systems market with a share of over 80% by value, followed by urinal and bidet frames and wash basin frames, which account for much lower shares. Flush plates offer easy maintenance of the cistern and are often supplied as part on an installation frame system, with pneumatic flush plates and non-touch controls becoming increasingly popular. Installation frames and systems are installed in a wide range of end use sectors from residential, including private, social and extra care housing, to commercial applications, such as care homes, hospitals, hotels and leisure facilities.

The UK installation frames and systems market has been positively impacted in recent years by the influence of European design on UK bathrooms. This has led to an increasing demand for wall-hung sanitaryware driven by the trend towards minimalism and space-saving within the bathroom environment. Wall-hung products have also become more affordable, with sanitaryware often costing less than the installation frame, however, a secure supporting frame is generally considered a justified investment. In addition to this, the improving economic situation and the steadily recovering consumer confidence levels have also contributed to growth in the market. 

Wall-hung sanitaryware has steadily gained share at the expense of more traditional products such as the close-coupled WC pan and wash basin pedestal, supported by the growing trend for open plan design and contemporary, minimalist styles. The increasing popularity of wetrooms has also had a positive influence on demand. Wall-hung frames are also becoming more versatile and can be used in refurbishment applications, with frames now available for all wall types, including stud and partition walls.

A significant proportion of installation frames and systems for the domestic and commercial sectors are distributed either directly to contractor/housebuilder or through builders and plumbers’ merchants and distributors. Other channels include bathroom specialists and DIY multiples, with the latter offering own branded goods, with online retailers also becoming more important as consumers and installers increasingly use the internet to source the best deals.

The outlook for the UK installation frames and systems market in 2016 looks positive with good growth anticipated into the medium-longer term. By 2020, the market value is forecast to have seen an increase of 28% compared to 2015. Minimalist styles should remain popular, with more focus on an overall finished look that provides an ordered, clutter-free environment.

“Developments such as concealed wall frames will make installation easier and influence demand for wall-hung sanitaryware, and product improvements such as adjustable fixings, tool-free connections, sound-reduction features and remote flush actuation will also add value to this market sector” said Keith Taylor, Director of AMA Research. “Installation frames and systems will become more widely available with a growing number of online retailers, merchants and distributors competing in this sector, offering both branded and own brand products.”

The ‘Bathroom Installation Frames and Systems Market Report – UK 2016-2020 Analysis’ report is published by AMA Research, a leading provider of market research and consultancy services within the construction and home improvement markets. The report is available now and can be ordered online at www.amaresearch.co.uk or by calling 01242 235724.