The UK inclusive bathroom and kitchen products market is estimated
to have increased by around 4% in 2017,
when compared to the market size in 2016 - despite the uncertain general
economic situation and a slowing construction sector. Growth is thought to have
been stimulated by a higher level of housing completions, which supported
demand for inclusive bathroom and kitchen products at this time. The outlook
for the market in 2018 looks moderately positive with good growth anticipated
into the medium-longer term.
Following a decline
in 2012, which was experienced across the general construction industry, the UK
inclusive bathroom and kitchen market started to recover from 2013. The pace of
growth then accelerated in 2014 -2015, with a steady recovery in the housing
market and an improvement in both business and consumer confidence levels supporting
RMI activity. 2016 also experienced growth, although at a lesser pace than previously.
The largest sector within the inclusive kitchen and
bathroom products market is showering facilities, which continues to dominate
sales, partly due to many baths now being replaced by easy access shower
enclosures and wetroom areas. Other significant sectors within this market
include bathroom accessories, inclusive kitchen facilities, toilet facilities
and bathroom taps & mixers, while baths account for a smaller share.
Inclusive kitchens are predominantly used by wheelchair
users and tend to be custom-built solutions designed specifically to a
homeowner’s requirements. Products include rise & fall units,
lever-operated or remote sensor operated taps and mixers, shallow depth sinks,
large/deep storage drawers, linear induction hobs and ‘slide and hide’ ovens.
A key factor in the growth in demand for inclusive
bathroom and kitchen products is the aging population. In addition, the number
of multi-generation households in the UK is also increasing. The shortage of suitable
affordable housing for elderly relatives in need of care is driving more
families to house three generations in one property, and these types of
households have increased by over 42% in the last decade. Similarly, the trend
towards care in the community has also contributed to the increasing numbers of
elderly and disabled people continuing to live at home.
The inclusive bathroom and kitchen market has been
positively impacted by new product development and the trend towards product
solutions that are suitable for all users. As such, inclusive bathroom and
kitchen products have become much more aesthetically pleasing. Consumers are
increasingly demanding attractive designs that will ‘future-proof’ and add
value to their property; and are also suitable for all family members to use.
A significant proportion of the inclusive bathroom and
kitchen products market represents direct sales from the specialist
manufacturer or supplier to the end-user, which is common practice with
specialised products. Other channels include merchants and distributors plus
home improvement multiples, many who offer own branded goods. In addition, the
level of inclusive bathroom and kitchen products sold via online retailers has
seen significant growth in recent years.
Hayley Thornley, Market Research Manager at AMA Research
said:
“With an increasing
number of elderly and disabled people in the UK, and the continued trend
towards multi-generational households, the growing demand for inclusive
bathroom and kitchen products looks set to continue. By 2022, the market value
is forecast to have increased by 16% compared to the market size in 2017.“
There will continue to be a very large demand for
disability adaptations in existing homes. This is partly driven by Government
funding for Disabled Facilities Grant
programme provision, which rose to £394 million in the 2016-17 funding period,
and is projected to increase to over £500 million by 2019-20. In terms of new
housing, the 2015 revisions to Part M
should continue to support demand for inclusive bathroom and kitchen products
specified in this sector.
Technological improvements such as rimless WC pans with
low flush technology, digital shower controls, shower toilets, automatic rise
and fall kitchen units, and TMV3 approved thermostatically controlled mixer
taps will also add value to this market sector. As aesthetics increase in
importance, there will be an increased focus on quality and design, which
should support a shift towards higher value products.
The ‘Inclusive Bathroom and Kitchen Products Market Report – UK 2018-2022’ report is published
by AMA Research, a leading provider of market research and consultancy services
with over 25 years’ experience within the construction and home improvement
markets. The report is available now and can be ordered online at www.amaresearch.co.uk or by calling 01242
235724.